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About George
Experienced leadership. Personal involvement.
George Dahir Jr. founded Performance Ad Partners to give small and medium-sized businesses direct access to experienced performance marketing leadership through a fractional growth partnership.

George Dahir Jr.
Founder, Performance Ad Partners
- 15 years in performance marketing
- 70+ clients managed across Google Ads and Meta Ads
- Certified in Google Ads, Microsoft Ads, and Meta Ads
Practical experience across strategy, execution, and optimization.
With 15 years in performance marketing and experience managing Google Ads and Meta Ads for more than 70 clients, George brings a practical understanding of campaign strategy, execution, and ongoing optimization.
The partnership covers the full funnel: demand generation on Meta and TikTok, paid search on Google and Microsoft, and CRO across the conversion journey.