Meta Ads and TikTok Ads
Reach the right people before they start searching. We test audiences, offers, and creative until we know what moves them, then judge results by the leads and sales that hold up.
Explore Demand Generation
Fractional Growth Partner for SMBs
Your full-funnel growth partner.
We create demand on Meta and TikTok, capture it on Google and Microsoft, and turn it into customers with CRO. One senior partner runs the whole funnel, with founder George Dahir Jr. directly involved.
15 years in performance marketing70+ Google and Meta Ads clients managed
CaptureGoogle Ads
CaptureMicrosoft Ads
ConvertYour landing pageCRO turns traffic from all four channels into leads and sales.
Customers and revenueMeasured as one system
Two pillars, one plan
Create demand. Capture it. Convert it.
Most SMBs run social ads and search ads as separate projects. Budget drifts to whichever reports better. Planned together, each channel makes the other work harder.
Google Ads and Microsoft Ads
Show up when people are actively looking for what you sell. Campaigns built around real demand, conversion quality, and what it costs to win a customer.
Explore Paid SearchThe full funnel
How the pieces work together.
Meta + TikTok
Spark interest
People discover your offer while they scroll. Retargeting keeps you in view while they decide.
Google + Microsoft
Capture intent
When they are ready, they search, and they find you.
CRO
Convert the click
Clear pages, a strong offer, and short forms give paid traffic fewer reasons to leave.
Measured as one system: qualified leads, cost per customer, revenue, and ROAS.
How We PartnerConversion rate optimization
Make more of the traffic you already pay for.
The ad is only the beginning. If the page, offer, or next step creates friction, good traffic leaves without converting. We find where that happens and fix it.
- Ad-to-page message alignment. Your social and search ads promise what the page delivers.
- Clearer offers and calls to action. Visitors know exactly what to do next.
- Less form and checkout friction. Fewer fields, fewer steps, fewer drop-offs.
- Prioritized testing. Changes chosen by impact and judged on lead quality, not just volume.
Who we work with
Built for SMBs ready to scale.
The right mix of demand generation and search depends on how your customers find you and how they buy.
Service businesses
Search captures urgent need. Meta keeps you known in your area. Calls and forms are easy to complete, so leads become booked jobs.
Ecommerce brands
Meta and TikTok find new buyers. Shopping and Performance Max capture product searches. Product pages and checkout are built to convert.
B2B companies
Meta builds familiarity with the right audiences. Search captures active evaluation. Lead quality and sales feedback steer the budget.
The partnership
Senior expertise. Direct attention.
You get experienced judgment and hands-on execution across the whole funnel, without hiring a full-time head of growth.
- Strategy tied to how you make money: channel priorities and the budget split between demand generation and search.
- Hands-on execution: builds, testing, and optimization across Meta, TikTok, Google, and Microsoft.
- Measurement that supports decisions: results read against lead quality, sales, and revenue.
- Conversion rate optimization: friction found and fixed on the pages your ads send traffic to.
- Ongoing collaboration: clear communication and direct founder involvement.
George Dahir Jr.
Founder, Performance Ad Partners
- 15 years in performance marketing
- 70+ clients managed across Google Ads and Meta Ads
- Certified in Google Ads, Microsoft Ads, and Meta Ads
Meet your growth partner
You work with the person doing the work.
George Dahir Jr. has spent 15 years in performance marketing and has managed Google Ads and Meta Ads for more than 70 clients.
How it works
A clear approach from the first conversation.
- 1
Understand your business
Your offer, customers, margins, capacity, and current advertising.
- 2
Set the priorities
Review account data, tracking, and the conversion journey to find the next practical moves.
- 3
Execute and learn
Build or refine Google and Meta campaigns, run focused tests, and decide from the evidence.
- 4
Optimize and scale
Shift investment toward what works, based on acquisition costs, customer quality, and what your operation can support.
FAQ
Questions, answered.
What is a fractional growth partner?
An experienced partner who provides paid media leadership and hands-on execution without becoming a full-time employee.
Which platforms do you manage?
Meta Ads and TikTok Ads for demand generation, Google Ads and Microsoft Ads for paid search, plus CRO for the pages they send traffic to.
Do we need all four platforms?
No. The right mix depends on your customers, offer, and budget. We recommend what fits, often starting with one demand-generation channel and one search channel.
Can you work with our existing campaigns?
Yes. We start with what is running and how results are measured, then refine or rebuild where needed.
Will we work directly with George?
Yes. Direct founder involvement covers strategy, campaign decisions, and performance conversations.
How much does it cost?
Scope and investment depend on your accounts and needs. Book a growth consultation to explore the fit.
Do you guarantee results?
No specific revenue or return is guaranteed. The work focuses on disciplined execution and decisions guided by your business economics.